Marketing Mythbusters

Is your blog solving a marketing problem for your company? How about the company Facebook page or other social media activities? Is SEO or SEM better for your bottom line? The new world of marketing is flush with technologies and strategies that are getting incredible hype, but do they get results? The UCSD Extension/HTMA Spring Summit will provide definitive answers and insights using real-life examples about the new marketing activities that are exceeding expectations or failing to deliver.

This year’s event will kick off with a Keynote address from
Cox Communications Vice President of Marketing, Colette Jelineo.

A panel of corporate marketers will follow with details about their recent marketing triumphs and disappointments. The panel includes:

  • Intuit, Brian Hovis
  • Mission Federal Credit Union, Neville Billimoria
  • Cox Media, Kelly McMackin
  • Sempra Energy, Michelle Mueller
  • ESET, Dan Clark

Panelists will then work directly with attendees in small groups to share peer marketing strategies and identify the most pressing initiatives for 2008.

Spring Summit will conclude with a presentation of new technologies impacting – or poised to impact — marketers in the next year and a networking cocktail reception.

Keynote Speaker Biography
Colette JelineoColette Jelineo is Vice President of Marketing for Cox Communications serving over 500,000 households and businesses in the San Diego, California area. She joined Cox in 1997 as Vice President of Marketing for the Hampton Roads Virginia system.

Ms. Jelineo has over 20 years marketing and management experience in the telecommunications industry including cable television, cellular telephone, and software. Prior to joining Cox, Ms. Jelineo worked at Microsoft in End User Marketing developing customer retention and loyalty strategies for residential customers. Prior to her tenure at Microsoft, she was Vice President of Marketing for Viacom in Seattle, Washington.

Ms. Jelineo received an MBA in 1996 from the University of Washington.

Date: Friday, June 13, 2008
Time: 12:30 p.m. to 5:00 p.m.
Cocktail Networking Reception from 5:00 p.m. – 6:00 p.m. (Ample time to network)
Place: Ruben H. Fleet Science Center, Balboa Park, San Diego, CA
Cost: $95.00 for pre-registered, $110 for walk-in guests.
Click HERE to RSVP

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