The rapidly evolving digital technologies and devices ecosystem has since the 1990’s reduced the exclusive control media companies once enjoyed over distribution of content and has shifted more of that control to the consumer. Electronic devices such as interactive television, mobile television over cell phones and other connected multi media devices require a new mindset compared to passive viewing of the past.  Technologies that enable online services for hosting user generated video content such as YouTube, Google Video, and social networking sites such as MySpace and Facebook enable consumer to use and transmit content, and to create content or to modify it. As studios acquire new media sites, will the markets for these products expand? Has this trend opened up the creative process, and how can new advertising models compensate for the overall value of the large user base and increased competitiveness in today’s digital distribution era by retaining the consumer?

This event explores how production, distribution and advertising have evolved from past business models to support digital content distribution on new media platforms. It will include a panel discussion by selected players in new media trends and service concepts, business strategists, advertisers, new technologists and IP experts to discuss delivery effectiveness and management of digital distribution. During the panel discussion, strategy, key takeaways, predictions, forecasts and recommendations for digital distribution will be presented. The focus will be on consumer and digital distribution, online content and mobile consumer electronics, and monetization of digital media via advertising.

More info and registration

Time/Date: September 25 @ 5:30pm

Location: The Grand Del Mar
5300 Grand Del Mar Court
San Diego, CA 92130

Popularity: 18% [?]